Thank you for taking the time to share your good news with the San Juan Unified community! We have three publications we use to help spread the word, depending on your target audience:
Parents, community members and the general public subscribe
to this weekly e-newsletter. Deadline for submissions is 5 p.m. Friday for distribution the following Tuesday.Behind the Scenes:
All District staff, including teachers, receive this weekly e-newsletter. Deadline for submissions is 5 p.m. Friday for distribution the following Tuesday.Leadership Reflections:
A limited audience of school principals, site and District leadership receive this weekly publication. Deadline for submissions is noon Tuesday for distribution the following Thursday.
Use this form to submit news stories and ideas to the District’s Community Relations team, and we’ll work with you to find the best way to tell the story.
Please keep in mind that the more advance notice we have - three to four weeks, preferably - the better we can plan coverage of your story.
If you have any questions, please contact Communication Specialist Katie Combs by email
or call (916) 971-7612.
How to spot a news story
The more current a story is, the more relevant it is to your audience. Note: If you have an interesting event in the works, don't wait to tell us after it already has happened! Give us a heads up before the big day in case we're available to cover it.
Identify the impact
When considering whether something is newsworthy, think: Why does this matter? Every story we tell should help answer that question. Is your story unique, interesting or out-of-the-ordinary? Is your school program illustrative of an issue shared by others? Does your news describe results we can clearly communicate? These by far aren’t the only questions to consider, but they should get you started.
Find a human face
If your news is about an issue or trend, pointing to a person whose personal experience helps illustrate the topic can more effectively connect the public with your story.
Forget about the bake sale
Schools, clubs and community groups hold special benefits so frequently, it’s unlikely there’s anything unique about them that can capture an audience. On the other hand, if your crab feed is for an out-of-the-ordinary cause, figure out if there’s a bigger story to be told.
Give us a success story
The public is always eager for inspiring stories of achievement. There are countless instances of students, teachers, schools and families overcoming adversity, for instance, and hard work and success should be highlighted.
Always think about whether a story has opportunities for photos or multimedia components, from students in the classroom to a colorful event in the community. Videos and pictures help stories come alive.
Consider your audience
Many stories have the potential to resonate with the public at large, while others might be interesting to only District employees. When considering why your story matters, also think about who you want the message to reach.
• Click here
for a printable version of this info sheet, and feel free to pass it along.
• Still have questions? You can call us at (916) 979-8281