• Don't Buy the Lie 


    Kaiser Permanente’s "Don’t Buy the Lie" targets middle and high school students with an informational campaign, school assemblies and an art contest, all geared at keeping young people from smoking. In an effort to proactively assist in the plight against teen tobacco use, Kaiser Permanente sponsors the "Don't Buy the Lie" program, a comprehensive multi-media tobacco prevention education campaign and billboard contest.


    "Don't Buy the Lie" delivers free educational assemblies that teach teens about the perils of smoking and the industry tricks used to get them hooked.  Don’t Buy the Lie assemblies are appropriate for students in grades 4-12, and offer grades 6-12 the opportunity to design counter-tobacco ads for display on billboards in their community.


    As a part of the “Don’t Buy the Lie” campaign and anti-smoking awareness, Prevention Programs will coordinate assemblies featuring tobacco industry whistle blower Dr. Victor DeNoble, who will speak about his research, the biology of addiction, and healthy decision making. 


    To participate in “Don’t Buy the Lie”:

    • Book an assembly with Dr. Victor Denoble by contacting Dre Thomas at 979-8605 or deandre.thomas@sanjuan.edu (time slots will fill up quickly!)

    • An on campus staff will receive materials for the “Don’t Buy the Lie” poster contest from Prevention Programs.  This staff should disseminate materials, promote the campaign, collect and send posters to the Prevention Office Attn: Julie Dorokhin. 

Dr. Victor DeNoble visits Kingswood K-8 from San Juan Unified on Vimeo.

Video recorded in December 2011.
Last Modified on March 15, 2017