Kaiser Permanente’s "Don’t Buy the Lie" targets middle and high school students with an informational campaign and an art contest geared at keeping young people from smoking. In an effort to proactively assist in the plight against teen tobacco/vape/e-cigarette use, Kaiser Permanente sponsors the "Don't Buy the Lie" program, a comprehensive multi-media tobacco prevention education campaign and billboard contest. Grades 6-12 are given the opportunity to design anti-smoking ads for display on billboards in their community.
To participate in “Don’t Buy the Lie”:
An on campus staff will receive materials for the “Don’t Buy the Lie” poster contest from Prevention Programs.This staff should disseminate materials, promote the campaign, collect and send posters to the Prevention Office Attn: Julie Dorokhin.
For more information about “Don’t Buy the Lie” visit www.kpdbtl.org or contact SJUSD Prevention Specialist Dre Thomas at (916) 979-8605 / deandre.thomas@sanjuan.edu.